“We wanted to bring a new level of luxury living to 23rd Street, in addition to bringing a global brand that was instantly associated with style, good taste and incredible wit. At the same time, we wanted to attract a new luxury home buyer to this part of New York.
“GRAMERCY will be a huge influence on the neighborhood’s residential owners and commercial tenants for the next decade and jump start a new lifestyle in the neighborhood.”
Philippe Starck, the iconic designer whose brilliance is stamped on some of the most memorable public spaces and home furnishing products of the last two decades, has placed his unmistakable signature on gotham’s newest and most compelling lifestyle proposition:
“Clearly, it will be your island into poetry; your creativity, tenderness, honesty, respect, even sophistication and elegance. That’s a value that’s not really used in real estate.” Philippe Starck described the building—which will feature yellow glass elevators and fake black deer heads draped in pearls—as “a frontier between the regular world, dark and gray” and “your home. You must have a symbol, a territory.”
All homes feature open floor plans, 9 ft ceilings and floor-to-ceiling glass windows. Kitchens feature Starck designed Duravit fixtures and finishes and all of the latest appliances, including the added convenience of personal washer and dryers in every home. Signature Starck designed bathrooms feature spa-like Starck-X soaking tubs and generous shower rooms with an oversized rain shower head and body spray.
The residential interiors of GRAMERCY, designed by yoo by Starck distinguishes these unique homes by allowing each homebuyer to personalize their Starck-designed home by choosing one of three ingenious design packages: Classic, Culture and Nature. Each design package draws upon Starck’s signature minimalism with stylish variations of color, stone selections, flooring and counters and cabinetry.
Classic
- Urban sophistication
- Traditional character and craftmanship
- Polished chrome
- Walnut finishes
- Limestone
- Dark fumed oak
- Shades of pale grey
Culture
- A cool and contemporary urban vibe
- Polished chrome
- Dark fumed oak
- White wood finishes
- Romany Blue stones
- Shades of pale violet
Nature
- Warm and inviting
- Modern lines and natural textures
- Satin chrome
- White Oak
- Thassos white stones
- Shades of pale green
When I think of Starck interior design, I think of hotel lobbies: the Royalton, the Hudson. Why did you enter the residential market?
At the beginning, I didn’t want to do it. I refuse, I refuse. In the end, I accepted when I found the concept. Yoo helps people discover themselves. I don’t design apartments; I help people to design them. If you ask somebody else to do that, you will live in a prefab home, which means a prefab life. Yoo is unique because we bring a real friendly, human, honest, respectful service, but with humor, fantasy, tenderness, craziness. Now we have 40,000 apartments rising in the world.
Your design aesthetic is pretty recognizable. Do you worry that people will think it’s too trendy for a home?
Oof! The media—sorry to say, that’s you—and the marketers make people crazy. Today, pink is beautiful; in six months, it will be green. It’s trendy, or out of trend. The style of tomorrow will be the freedom and recognition of difference. We must replace the name “beautiful” by the name “good.” Beautiful means nothing.
So what, to you, constitutes “good”?
The most beautiful building is any room where you are with the person you love. That’s all. After that, if you can have a good pillow, good for you. If you can have a good mattress, better for you. If you can have a good sunbeam on your bed on a Sunday morning when you make love, fantastic! You have everything.
At Gramercy you will be greeted by the 24-hour doorman in the Starck designed entrance lobby. The second floor has the 3,000 square foot lounge where you will be able to relax in the library, watch your favorite movie in the screening room, entertain in the billiards room, or relax out when you open up the doors from the lounge to an over-sized landscaped outdoor deck. The lower level houses the fitness room, saunas, storage, and laundry facilities.
Gramercy is one of those buildings that makes a statement. When you walk in and are face to face with the huge Renaissance portrait and standing underneath the mega-lampshade-chandelier you know where you are at.
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